Rima the founder of Irony Home, an American interior designer and a businesswoman. She is the Executive Chairman and Chief Innovation Officer of her brands (Irony Home and Joy by). Both brands have a classic and modern design sensitivity.

Rima strives to design unique interiors that will have a positive impact on her clients’ lives. But, having spent her early years traveling around the world, her inspiration is vivid and crosses cultures. With an eye for quality, a superior sense of style, and an extraordinary detailed approach, she has proven herself as an innovative designer.

Rima offers a balance of creativity and collaboration on all her projects. A creative from birth, she utilized her skills to take the hotel industry by storm for a start. Over the years, she has created spectacular interior design works, that speak of elegance, sophistication and creative festive installations that leave a lasting impression on those who experience the concept.Working with prestigious companies globally, such as the world's only seven-star hotel, the Burj Al Arab, and the iconic Marina Bay Sands in Singapore among others, Rima has carved a name for herself. Her style and taste are truly impossible to replicate because she puts her heart and soul into every project.

Rima opened her first interior design store in 2002. She is now celebrating almost 20 years with Irony Home. In 2012, she launched Joy by Rima with projects in NYC and Beverly Hills.

Curation is at the center of our store- Rima has spent years curating the perfect assortment of products that will help you create a luxury lived in look and feel in your space. Rima believes that every item is an opportunity to bring a little bit of luxury into your home, and keeps that ethos at the center of the store experience. 

Rima has a passion for creating luxury decor lines that resonate with enduring sophistication. Drawing inspiration from a rich tapestry of design influences, she envisions spaces that exude a sense of opulence and refinement, regardless of the season. Rima's commitment to crafting a collection that stands the test of time reflects her belief that true luxury is a constant, enriching presence in every home.